Python Challenge the greatest thing to happen to python since ruby on rails?

So I've been spending a little bit of time doing the python challenge. It is interesting and somewhat addicting. A few other people at my work have also started on it, and it seems to have picqued their interest in python. This seems like it could very good marketing for python. Is it gaining much traction among non-pythoneers? I noticed the slashdot mention on sunday (sadly it wasn't on the front page). Are many people from other language camps trying out python via the challenge? (Or are they just doing the challenge in their own preferred language to prove a point?) Oh yeah, pypy could be pretty cool too, just haven't had any time to play with it ;)

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